What are the Benefits of Business Card Magnets?

1. Easy to Distribute

One of the biggest benefits of business card magnets is that, like traditional paper business cards, they are very portable. You can easily carry a small stack in your pocket, or a larger box in your bag or backpack, so you can hand them out at any time. Potential customers will be happier to take your promotional magnets for the same reason: they can stick them in their pocket or purse and be on their way. Mailing promotional magnets is easy, too. Their size and shape make them easy to stick in an envelope and mail out to your target audience, and being so lightweight means they won't cost you any extra postage. When it comes to ease of distribution, business card magnets are hard to beat.

2. Functional

Magnets serve many purposes. They hold everything from documents to drawings on the fridge and serve as decorations in and of themselves. So, when talking about the benefits of promotional magnets, you can't leave out their functionality for your target audience. Receiving a promotional item that can actually be used in day-to-day life will leave potential customers with a much better impression of your business!

3. Durable

There are all sorts of promotional items potential customers like to receive, but they usually don't stand the test of time. T-shirts are fun, but eventually the design wears off, or it doesn't fit anymore. Mugs and cups are a nice idea, too, but they aren't as easy to hand out and can break in transport. The benefits of business card magnets are that they won't be damaged from being carried around or mailed, and they will last a long time in your potential customer's home — once it's stuck to the fridge, it will stay there, safe and secure, for years to come.

4. Low Advertising Cost Per Impression

A research study by American Purdue University found that the average person will open their fridge 10-12 times a day. For a family of three, that equates to roughly 924 fridge visits per month and over 11,000 per year. In other words, that's over 11,000 times per year that someone has eyes on your advertisement when you use business card magnets to promote your brand. Considering most refrigerator magnets stick around for 6-8 years, on average, advertising costs per impression are next to nothing. Whether your business is big or small, new or old, promotional magnets will fit easily into your advertising budget.

5. Tons of Customization Options

There are all sorts of promotional items potential customers like to receive, but they usually don't stand the test of time. T-shirts are fun, but eventually the design wears off, or it doesn't fit anymore. Mugs and cups are a nice idea, too, but they aren't as easy to hand out and can break in transport. The benefits of business card magnets are that they won't be damaged from being carried around or mailed, and they will last a long time in your potential customer's home — once it's stuck to the fridge, it will stay there, safe and secure, for years to come.

Top 5 Business Card Magnet Styles

  • This business card magnet is the shape and size of a traditional business card, but with your brand's design, it will stand out in even the most eclectic fridge magnet collection!
  • The convenient dimensions of a business card with some extra flair, this fun shape can represent everything from a travel agency to a doctor's office, or even a new grocery store.
  • These magnets hold a lightweight paper calendar underneath, giving you the option to highlight fun events or important dates coming up for your business throughout the year.
  • These door hangers come with a detachable magnet on the bottom, allowing you to promote your business in a unique way; great for realtors and candidates for local government!
  • Magnets.com offers shapes to match almost every industry: from school buses to pizza slices and sneakers to eyeglasses, there are hundreds of options available to make your business card magnets stand out from the crowd.