4 Benefits of Using Refrigerator Magnets to Promote Your Business

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They say your home is your haven. As a result, you probably spend a decent amount of time there. On a typical day, how many times would you say you walk past the refrigerator? Some studies suggest we make that journey at least 15 times a day. During those trips, the odds of noticing fridge magnets are pretty likely.

There's a lot of power in advertising, and that definitely rings true when you use magnets to advertise your business. Take a moment to think of another advertising method that captivates your audience 15 times a day, 450 times a month, 5400 times each year! No other form of marketing even remotely compares. Now think about the fact that most customers who receive promotional fridge magnets leave them on their fridge for years to come. At a low cost of mere pennies per impression, refrigerator magnets can effectively promote your business and the services you provide. Compared to other forms of advertising, you can get an ROI from fridge magnets that is virtually unheard of elsewhere.

Benefits of Using Magnets to Advertise Your Business

The art of advertising and promotion has been proven to influence and inform customers. Magnets are a great, convenient way to market who you are and the services you provide. Let's take a closer look at the variety of ways refrigerator magnets can set your company apart and help bring in customers.

1. Referrals

In today's world of inbound marketing, customer experience is key. Referrals from promotional products can play a big role in this. Ask yourself this: How many of your new clients come from a referral? According to a Promotional Products Association International study:

  • 88% of people can remember the advertiser on a promotional product.
  • 85% of people do business with the company featured on a promotional product.
  • 91% of promotional products are used in the kitchen.

As a result, the chances of your customers seeing your name, logo and branding are very high when you use promotional fridge magnets. It provides a strong platform to advertise your business and get noticed over and over again.

2. Design Flexibility

Never underestimate the power of visuals in the world of business. If you can capture the right look and feel in a memorable way for your customers, you can open a lot of doors. 

When it comes to design, refrigerator magnets give your business a lot of leeway. While some companies opt for a classic look and use magnetic business cards, others go for customized, distinct shapes as a unique way to promote their company.

If you're seeking a fun, affordable alternative, you can capture all of the same information on a whimsical-shaped fridge magnet. For example, if you offer home renovation services, you may wish to have a magnet in the shape of a house or a yard sign to really catch people's eyes. Other businesses may opt to use kitchen conversion magnets, calendar magnets or something else with useful information your customers will want to see on a daily basis.

With a wide range of design options, your promotional fridge magnets can have a look that's on-brand and extremely impactful.

3. Marketing That Sticks

Commercials on television present the risk of a potential customer changing the channel. Flyers in the mail are most likely tossed. Unlike other forms of advertising, fridge magnets tend to get stuck somewhere and remain in eyesight for quite some time.

At a price of just pennies, promotional magnets are extremely cost-effective. Your business can receive impressions that are unbeatable compared to any other kind of promotional product.

4. Thank You

Your customers are number one, right? It's time to show them your appreciation! When you hand out magnets to advertise your business, they can also act as mini gifts. According to a study conducted by Survey Inc., customers who receive any type of promotional item express a more positive attitude towards that company. Refrigerator magnets used as promotional gifts make your customers happy and help your business get the recognition it deserves. This benefits both parties and, ultimately, provides the opportunity to get your company more sales. 

Get Promotional Fridge Magnets from Magnets.com

Want only the best for your business? We want that for you, too. That's why Magnets.com creates top-quality refrigerator magnets to help set you apart and advertise effectively. When you choose Magnets.com, you get:

  • Free custom art services.
  • Free digital proofs.
  • Free set up.
  • No payment required until proof approval.
  • 100% satisfaction guarantee.

We pride ourselves on our selection and service, and we look forward to assisting you with the best promotional fridge magnets on the market.